Orthodox recipes for fighting inflation include tight fiscal and monetary policies, but Argentina is trying something different.
The government’s latest attempt to contain rising prices has been to roll out a fleet of mobile fishmongers selling cheap haddock in poor neighbourhoods near Buenos Aires, the capital.
Trucks decorated with blue waves and the slogan “Now There’s Fish for Everyone” are pulling up beside local parks and greeted by thousands of people who stand in long lines to take advantage of steep discounts.
Argentines are the world’s biggest beef consumers and many profess to not liking fish. But with beef prices up 30 percent over the last three months, and the subsidised haddock selling at around half the normal price, this fish is hard to refuse.
Under cloudy skies, hundreds flock towards the trucks as they roll into Ituzaingo on the western edge of Buenos Aires, where many families can no longer afford steak.