As if a Porsche isn’t enough of a status symbol, the German luxury sports car company’s subsidiary, Porsche Design, is marketing a mobile phone that’s exclusive to Porsche owners.
The Porsche Design P’9522 BLACK, the latest in the company’s series of mobile phones, held its global launch in Singapore, where, for now, only the 1,600 or so drivers of Porsche cars in the affluent city state can buy it from the car dealership, Stuttgart Auto.
The phone is made by Sagem Wireless and combines matt black anodised aluminum and black mineral glass. Features include a fingerprint sensor to authenticate users.
Retailing for 2,280 Singapore dollars ($1,636), the phone is about three times the price of a Blackberry or an Iphone in Singapore.
But its agent expects demand to be strong in the country and from the Asia Pacific, a region that Forbes magazine recently said witnessed an 80 percent increase in the number of billionaires in 2009.