How do you say “I want my MTV” in Hebrew?
While cable viewers in Israel have had easy access to MTV Europe and VH1 Europe for many years, the days of a full-fledged MTV Israel are imminent, according to MTV Europe’s Managing Director and Executive Vice President Bhavneet Singh, who was recently in Tel Aviv for talks with the company’s partner in Israel – Ananey Communications, one of the country’s leading cable channel developers.
Singh is a big fan of Israel and its tech ingenuity and sophistication. In fact, two years ago, Israel became the first country to launch an online MTV at www.mtv.co.il - without having a TV channel to go along with it.
According to Ananey’s Udi Meron, an Israeli TV pioneer who founded the Kids Channel back in the early days of cable TV, the popularity of the site has convinced Singh and his colleagues that the time is ripe for a Sabra MTV music channel to go along with the more than 50 distinct MTV channels around the world.
While Singh would not commit to a target date for the channel’s launch, he said that it would “be sooner than later.”