Spirit Airlines Flight Attendants want the company to pull a series of sexually suggestive advertisements, along with a new requirement they wear a patch advertising Bud Light on service aprons.
Some of Spirit’s ads invite customers to enjoy its BSD’s (big Spirit deals), DD’s (deep discounts) and “MILF” (many islands, low fare) specials — double entendres also referring to male and female anatomy and a crude acronym popularized in the 1999 movie “American Pie” that describes an attractive mother.
The employees also argue that the Bud Light emblazened aprons undermine their federal obligation to cut off drunk or unruly passengers, and are offensive to employees with religious objections to alcohol.
The apron space is available as part of Spirit’s larger push to sell advertising in any plausible format — including seat-back trays, overhead bins, napkins and cups.
Spirit is an “ultra low cost” airline and does not offer any complimentary snacks, beverages or checked bags, but they can offer some of the lowest fares in the sky – sometimes as low as $9.
What next? Optional seat belts, oxogen masks and life preservers?